Broods Interview - Achieving A Vision

Meet international electro-pop sensation, Broods. The pair have made waves in the pop scene with their impressive discography, now they’re back with the Don’t Feed The Pop Monster LP, dropping February 1, 2019. We had a chat to Caleb from the band about the evolution of the Broods, their forthcoming album, and more.

Futuremag Music: Hey Caleb, how’s everything on your end?

Broods: It’s going well, it’s starting to get fun and busy! I’m not really used to it yet, but getting back onto an album cycle is always fun.

Futuremag Music:  Could you talk us through yourself and Georgia’s musical journey, and process of building into an international name?

Broods: Georgia and I have been playing together since we were kids. We wrote music together throughout school, and once we both graduated, we had the opportunity write some music with Joel Little. The rest sorta followed on from that. It has been a pretty quick ride. With the first album we signed one song and we hadn’t even played a show at that point. I had no idea how to turn the track into a live show, because all I did was play guitar up until that point. It has been one big learning curve. This album has been a little bit different, we wrote it outside of a label relationship. Once we finished it, we hooked up with a label. It was different because it was us making the decisions, rather than anyone else. It was a lot of fun and freeing.

Futuremag Music:  Both Georgia and yourself have individual projects, The Venus Project and Fizzy Milk respectively. How do your solo works influence Don’t Feed The Pop Monster?

Broods: To be honest one of the tracks on the album was going to be a Fizzy Milk song, hahahah! It was accidentally released for a day on Spotify, almost a year ago, so if anyone was onto it, they might’ve heard a song from the Broods record.

Our solo projects allowed us to hone our own skills individually before getting back together. Part of the record was already written before we released our individual projects, but we were working on all of it simultaneously.  We learnt how to write without each other, then we came back and found that we were stronger.

Futuremag Music:  What’s that process like working on everything simultaneously?

 Broods:  Well, I’m a horrible multitasker, so not very well... I guess I’ve learnt from that experience is that Georgia is my favourite person to write music with. It was so much easier writing with her rather anyone else. It feels so natural writing with my sister. It felt great to come back and write with her after doing my solo work; it made me appreciate the relationship we have.

Futuremag Music: How did you structure the album?

Broods:  There’s no real story to Don’t Feed The Pop Monster, but there’s definitely a journey. The record is more how we wanted to sonically structure over lyrically.  Where the album starts and finishes there’s a different sound. It’s a very schizophrenic sonically, but when Georgia’s voice comes on, everything comes together. We just played around a lot of orders, and I think the vinyl is an alternate order, so we could fit it onto one vinyl.

Futuremag Music:  Can you outline your visual aesthetic for Don’t Feed The Pop Monster?

Broods:  This time we really wanted to get across our personalities with the way we presented our videos, photos and overall aesthetic. In the past we’ve been moody duo who don’t smile, which didn’t really match what we’re like as people. This time we wanted to make sure the colours were vibrant and contrasting, and that was the main idea behind it.

The videos for ‘Peach’ and ‘Everything Goes (Wow)’ were done by an old friend of ours. To work with him was really cool. We were finally in the place to work with people who fit the music we were making now. It’s an awesome feeling to achieve the vision we wanted with the imagery. 

Futuremag Music: To wrap it up, if ‘Broods’ was a cocktail, what would be in it to best describe the project and Don’t Feed The Pop Monster?

Broods: Definitely tequila, would be the main spirit. Maybe a bit of spice, chilli in particular. A spicy margarita to be honest. The album is a little bit spicy, a little bit sour, slightly uncomfortable, but overall energetic.

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